Adobe Journey Optimizer Lead - girona (Gerona)

Responsibilities

• Lead Role Overview: the AJO Lead is responsible for designing, governing, and delivering omnichannel customer journeys using Adobe Journey Optimizer, ensuring consistent, compliant, and personalized customer experiences.
• Design and implement event‑driven customer journeys across email, push, in‑app, and other channels.
• Define journey entry conditions, decisioning logic, and personalization rules.
• Establish governance standards, naming conventions, and best practices for journeys and campaigns.
• Plan and manage releases, deployments, and coordination with dependent teams.
• Provide functional leadership and guidance to AJO developers and QA resources.

Qualifications

• 7–10 years of experience in marketing automation or journey orchestration roles.
• Deep hands‑on expertise with Adobe Journey Optimizer.
• Strong understanding of customer lifecycle journeys in banking or ...