Job Description
Job Responsibilities
- Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively.
- Work with the casino sales team to optimize structure, communication, and coverage.
- Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements.
- Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities.
- Drive data-based decisions through creation of insightful reports and dashboards.
- Work closely with Operation and Marketing departments to:
- Monitor the business and highlight trends and opportunities.
- Translate modelling results into business strategy via data/dashboards with impactful visualization.
- Design data-driven A/B testing.
- Evaluate the revenue impact of floor changes, new products, and new initiatives.
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