Job Description
I'm looking for a single designer to create a cohesive visual identity for a Catholic writing/speaking project called Loam & Light (imprint name: Loam & Light Project) and to design the cover for my first devotional book, Encounter Without Intimidation.
This is not a flashy brand. The look should be minimal, masculine, warm, and timeless—grounded like soil and bright like morning light. Tone is calm and pastoral (not preachy, guilt-driven, or culture-war). Think stability and steadiness, not hype.
The logo must work well in one color and scale cleanly (favicon/social icon, stamp/emboss on a cover, and simple print use).
CORE BRAND ELEMENTS:
- Brand name: Loam & Light (imprint: Loam & Light Project)
- Tagline: Anchored in Christ — Soil to Soul
- Descriptor line (for site/footer): Catholic books, talks, and retreats for steady discipleship.
STYLE DIRECTION:
- Minimal line art or simple solid mark; strong at small sizes
- Earth + light palette (soil/charcoal/whe...
This is not a flashy brand. The look should be minimal, masculine, warm, and timeless—grounded like soil and bright like morning light. Tone is calm and pastoral (not preachy, guilt-driven, or culture-war). Think stability and steadiness, not hype.
The logo must work well in one color and scale cleanly (favicon/social icon, stamp/emboss on a cover, and simple print use).
CORE BRAND ELEMENTS:
- Brand name: Loam & Light (imprint: Loam & Light Project)
- Tagline: Anchored in Christ — Soil to Soul
- Descriptor line (for site/footer): Catholic books, talks, and retreats for steady discipleship.
STYLE DIRECTION:
- Minimal line art or simple solid mark; strong at small sizes
- Earth + light palette (soil/charcoal/whe...
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