Brand Manager

Company Description ERC Lens is the world’s first phygital eye care network, combining physical outreach with digital technology to expand access to vision services. The organization focuses on delivering affordable, high-quality eye care to underserved communities by using innovative tools and scalable models. ERC Lens brings eye care directly to people’s doorsteps, reducing barriers related to cost, distance, and awareness. Role Description This is a full-time, on-site Brand Manager role based in Guwahati. The Brand Manager will oversee the development and execution of brand strategies that strengthen ERC Lens’s market presence and support its mission of accessible eye care. Day-to-day responsibilities include managing brand positioning and messaging, ensuring consistency across all touchpoints, and collaborating with marketing, operations, and clinical teams to plan campaigns and outreach initiatives. The role involves analyzing brand performance metrics, customer insights, and mark...