Brand Manager

Roles & Responsibilities

1. Develop brand growth through the right strategies and plans for brand reputation monitoring.
2. Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
3. Build brand awareness and propel the company towards its mission and vision.
4. Annual brand planning & strategy development
5. Budgeting & budgetary control.
6. Manage a team of marketing people working on brand initiatives
7. Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
8. Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio.
9. Designing advertising campaigns & promotional activities.
10. Effective media evaluation & planning to attain maximum ROI.
11. Manage the brand image, positioning, and communicati...