Brand Manager

About the Role

The role involves strategic localization and go-to-market ownership for Korean brands, focusing on commercial management, stakeholder leadership, and team development to drive growth and market penetration.

Responsibilities

• Architect the local GTM strategy by evaluating Korean brand directions, whitepapers, and product assets, and re-engineering them to resonate deeply with the local consumer demographic.
• Lead the end-to-end commercial strategy for product launches, mega-campaigns (e.g., Double-Double days), and baseline (BAU) operations across TikTok Shop and other primary e-commerce platforms.
• Conduct market, competitor, and consumer trend analysis to identify untapped market segments and position Korean products for maximum market share penetration.
• Own the revenue, margin, and growth targets for the assigned Korean brand portfolio, proactively ...