Creative Strategy

Brands that will stand the test of time will be the ones who make their customers feel part of something larger and give them a sense of identity.

On those lines, we are building a cult D2C brand for India‘s millenial and early GenZ women. And we are looking for a Creative Strategist who can own the creative/brand strategy and execution for the brand.

We are pre-launch and moving fast, and we need a Creative Strategist who wants to be in the room where a brand is born, not inherited. This isn‘t a polish-the-deck role. It‘s a build-the-whole-thing role.

What you‘ll own

• Brand world - Help shape and articulate who we are, who we‘re for, and why we matter. Voice, aesthetic codes, cultural positioning, the works.
• Content strategy - Conceive campaigns, editorial directions, and storytelling frameworks that feel fresh and earned, never trend-chasing.
• Launch strateg...