Job Description

CustomerLifecycle Marketer

The Customer Lifecycle Marketing Manageris responsible fordesigning and executing marketing strategies that support the full customer journey—from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.

Note:This position has a blended shift from 1-10 PM Hyderabad Time. 

Key Responsibilities

  • Customer Journey Mapping: Define andoptimizelifecycle stages across onboarding, adoption, engagement, renewal, and expansion 

  • Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns 

  • Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals...

    • Apply for this Position

    Ready to join Blackbaud? Click the button below to submit your application.

    Submit Application