Digital Experience Lead

Job Description

As a Digital Experience Lead , your main focus will be to manage interaction with customer support; Guide E-com Leads based on executional plan; and optimize overall digital performance based on QCP and Global guidelines.

This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:

• Digital commercial customer planning
• Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
• Optimize overall digital performance based on QCP and Global guidelines
• Digital experience optimization
• Secure full funnel optimization of the holistic digital customer experience on .com and app
• Plan analysis of sales performance, web analytics, user behavior...