Job Description

**Description:**

§ Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,F&Band supporting businesses.

制定数字营销及电子商务整体战略方向与行动计划,驱动线上客房、餐饮及配套业务收入增长。

§ Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.

统筹酒店电子商务预算管控,维护核心供应商及代理机构合作关系,承担对接首要职责。

§ Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.

持续追踪行业动态、趋势、核心问题及平台功能,定期向管理层输出行业洞察及数字营销知识普及。

§ Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.

按需对接电商行业相关方(供应商、代理、媒体伙伴等),挖掘最佳实践经验。

§ Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress...

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