Job Description
About the role
The Marketing Analytics Specialist will support Wolters Kluwer Health Learning and Practice and Health Research segments to make data-driven decisions. Our work as marketing analysts leads to an enhanced user experience, enabling our customers - healthcare students, educators, and practitioners– to focus on their education and research. This role will touch all aspects of marketing analytics lifecycle, including measurement strategy, data capture and reporting. The Marketing Analytics Specialist is naturally inquisitive and has creative ideas on ways to ask and answer business questions plus the technical capability to follow-through.
Essential Duties and Responsibilities
Build relationships and be an advocate for data-driven decisions and actions
Collaborate with stakeholders across the organization to develop Key Performance Indicators and enable scheduled and ad hoc reporting of those metrics
Desi...
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