Job Description

Position Summary 

The Owner Experience Manager will lead the development and execution of CRM and owner engagement strategies to drive customer lifetime value (LTV), retention, and brand loyalty for Dyson Japan. 

Reporting to the E-Commerce Director, this role plays a critical part in connecting owned channels (CRM, app, email, LINE, and e-commerce) with a best-in-class owner experience. The ideal candidate will combine data-driven decision-making with a strong understanding of premium brand experience to deliver personalized and seamless customer journeys. 

Key Responsibilities 

1. CRM Strategy & Lifecycle Management 

  • Define and execute CRM strategies aligned with Dyson Japan’s e-commerce and omnichannel growth objectives 
  • Develop and manage customer segmentation frameworks based on transactional and behavioral data 
  • Design and continuously optimize end-to-end customer lifecycle journeys (acquisition handover, onbo...

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