Industry Segment Marketing Program Specialist - Materials & Semiconductor

Role Details

Business, Location:

Marketing, China

Role:

Industry Segment Marketing Program Specialist - Materials & Semiconductor

Reports to:

Head of Marketing

Direct Reports:

None

Primary Purpose:

China Semi-Conductor & Materials Market analysis, identify key opportunities across Business Units inside Oxford Instruments. Align and collaborate with BU Marketing, Group Marketing, to develop related marketing programs align with industry strategies and work with local marketing communication team to maximize the leads generation result and return of marketing investment (ROMI). Another primary responsibility for this role is work closely with business units for the commercialization process for the NPI including alignment on the value proposition, commercial readiness and introduction plan deployment.

Key Responsibilities

Target market analysis, oppo...