Job Description

About the Role


Data Analytics Ventures, Inc. (DAVI), the Gokongwei Group’s data and loyalty powerhouse behind Go Rewards, is looking for a CRM & Lifecycle Marketing Lead to drive end-to-end customer lifecycle strategies.


In this role, you will lead initiatives that enhance customer engagement, retention, and loyalty through data-driven insights, CRM optimization, and personalized, multi-channel campaigns—ensuring a seamless and impactful customer journey.


What You’ll Do

  • Lead and optimize CRM strategy and systems, ensuring accurate data, segmentation, and scalable infrastructure
  • Design and manage end-to-end customer lifecycle journeys (onboarding, engagement, retention, loyalty)
  • Execute automated, multi-channel campaigns to improve conversi...

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