Marketing Analytics Expert

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Works closely with marketing teams to help design, implement, measure, and iterate on strategies that drive our business metrics. Collaboration with other teams to plan and execute against shared goals, collects and interprets data on various platforms, generates reports and interprets data to produces reports for analyzing and presenting to stakeholders. Maintains and track key performance indicators (KPI) for use in various dashboards. Acts as analytical resource for any performance improvement projects.

Responsibilities

• Define and track KPIs to assess cross segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
• P...