Marketing Analytics Lead

Lead data analytics and strategic initiatives, developing and managing analytical models and tools to interpret market data, track KPIs for marketing activities, collaborate with brand strategy teams to drive data‑driven insights for brand development, and provide actionable recommendations to senior management based on comprehensive market analysis.

Responsibilities

• Create a strategic measurement strategy against lead and lag metrics.
• Define and track KPIs to assess cross‑segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
• Provide data visualization and reporting.
• Define reporting requirements and create and maintain dashboards for team use.
• Collaborate in defining the right business questions, answerable by data & insights.
• Create and segment audience data for insights or campaign targeting use.
• Deliver a...