Marketing Manager

Job Description

Government Mandated Benefits

• Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and revenue growth.
• Plan, manage, and oversee marketing campaigns across digital, social media, content, email, and offline channels.
• Conduct market research and analyze consumer behavior, industry trends, and competitor activities.
• Manage the marketing budget, ensuring cost-effective use of resources and strong ROI.
• Lead, mentor, and coordinate the marketing team and external agencies or vendors.
• Monitor and analyze key performance metrics (CTR, CPL, ROAS, conversions) and optimize campaigns accordingly.
• Collaborate with sales, product, and leadership teams to align marketing initiatives with business objectives.
• Collaborate closely with sales leaders to align digital marketing activities with revenue objectives and pipeline growth.