Meta Ads Specialist

About True Hope Foundation True Hope Foundation is a crowdfunding platform dedicated to supporting NGOs, patients, animals, old age homes, blind children, disaster relief, and other social causes across India. Our mission is to help genuine causes raise funds through digital campaigns, storytelling, and performance marketing. We are looking for a skilled and result-driven Meta Ads Specialist who can manage and scale Facebook and Instagram advertising campaigns to raise donations effectively. Key Responsibilities Plan, create, manage, and optimize Meta Ads campaigns on Facebook and Instagram. Run donation-focused campaigns for medical, animal welfare, old age homes, disaster relief, blind children, and other social causes. Manage campaign setup including ad creatives, primary text, headlines, targeting, placements, budgets, and tracking. Monitor daily campaign performance and optimize for better ROAS, CPA, CTR, conversion rate, and donation volume. Scale winning campaigns while controll...