Performance Marketing & Analytics Specialist

Role Overview

Own the performance marketing function for FOREO SEA's marketplace channels. This is a hybrid role — paid media execution across on-platform and off-platform channels, combined with analytics and reporting. The specialist drives traffic acquisition, tracks every campaign dollar, and builds the data infrastructure that keeps the team operating on insight rather than instinct.

Key Responsibilities

Performance Marketing — On-Platform

Plan, execute, and optimise paid campaigns on Shopee Ads, Lazada Sponsored Solutions, and TikTok Ads Manager across SG, MY, PH, and VN

Formulate monthly and campaign-level strategies to hit platform-specific ROAS, CTR, and revenue targets

Manage ad spend allocation by platform and market; scale winning products, keywords, and campaigns, cut underperformers based on real-time data

Performance Marketing — Off-Platform

Plan, execute, and optimise always-on and campaign-burst paid media on Meta Ads ...