Performance Marketing

Key Responsibilities: Plan, execute, and optimize Google Search campaigns focused on lead generation Manage and scale App Campaigns (UAC) for installs and in-app conversions Conduct keyword research, audience targeting, and competitor analysis Create and test high-performing ad copies and creatives Monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates Set up and manage tracking using Google Analytics, Tag Manager, Firebase/Appsflyer Perform A/B testing across ads, landing pages, and audiences Analyze campaign data, generate insights, and share performance reports Work closely with product, design, and sales teams to optimize the user journey and conversion funnel Requirements: 2 years of hands-on experience in performance marketing Strong expertise in Google Ads (Search App Campaigns) Good understanding of attribution, conversion tracking, and analytics tools Data-driven mindset with strong analytical and problem-solving skills Ability to manage budgets and del...