Performance Marketing

About the Role SRV Media is looking for a Performance Marketing Specialist who is passionate about driving measurable business growth through data-driven digital campaigns. The ideal candidate will have hands-on experience managing Google Ads and Meta Ads campaigns, optimizing performance, and delivering high-quality leads, conversions, and ROI across multiple client accounts. Key Responsibilities Campaign Planning & Execution Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms. Develop performance marketing strategies aligned with client objectives and business goals. Manage Search, Display, Performance Max, Shopping, YouTube, Lead Generation, and Remarketing campaigns. Execute Meta campaigns across Facebook, Instagram, and Audience Network. Optimization & Analytics Monitor campaign performance daily and optimize bids, targeting, creatives, and budgets. Analyze key performance metrics including CPL, CPA, ROAS, CTR, Conversion Rate, an...