PPC Specialist

Overview

Summary To work with the Demand Marketing Lead, as your mentor and daily contact person, to setup, manage, optimize and maintain the paid search campaigns (PPC) being run out of Reed Exhibitions UK (RXUK). To ensure that they are delivered to brief, that all tracking and tagging techniques are applied consistently using the agreed methodology, and use insights to propose improvements and deliver optimization.

Responsibilities

• Setup and manage the paid search activities for RXUK campaigns associated with Google AdWords, Yahoo, Bing and other search platforms
• Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics
• Provide creative copy suggestions and graphical ad templates
• Manage Display network placement lists on AdWords and through other contextual advertising platforms
• Provide recommendations and execute strategies for keyword opp...