PRODUCT MANAGER (CONSUMER)

Role Overview

• Leads the product life cycle management and applies in-depth understanding of relevant market, touchpoints, business and customer dynamics (through the use of various data, research and insight tools) in the creation of go-to-market plans.
• Champions proactive response to changes brought about by new challenges and opportunities (e.g. competition, consumer needs).
• Drives commercialization of new solutions for the core business, including post-launch reviews.

Development of Brand Vision, Growth Strategy and Architecture

• Leads the development of brand vision, short/long-term growth strategies, and architecture.
• Leads the brand team in ensuring sustainable business growth and strengthening of brand equity over time.

Marketing / Campaign Plan Development and Execution

• Translates strategic priorities into operational reality by driving end-to-end management of mar...