Job Description

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

  • Independently handles brand management responsibility for allocated brands
  • Achieve top-line, market share and bottom-line targets for the brands assigned
  • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
  • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
  • Analyze market conditions and forecast sales on a regular basis
  • Monitor ROI on brand strategies
  • Monitor competitor activities
  • Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
  • Develop and implement Annual Operating Plan for brand portfolio
  • Undertake fieldwork to capture insights
  • Effectively collaborate with sales team and cross ...

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