Job Description

Search Engine Optimization (SEO) Specialist 

TASKS AND RESPONSIBILITIES

  • Develop and lead a comprehensive SEO strategy aligned to brand, launch, and lifecycle objectives.

  • Own on‑page, technical, and off‑page SEO optimization across web properties.

  • Partner with Content, UX, Development, and Legal/Regulatory teams to ensure SEO best practices are embedded early in the workflow.

  • Conduct keyword research and intent mapping to inform content strategy and patient / HCP journeys.

  • Optimize site architecture, internal linking, metadata, schema markup, and page performance.

  • Monitor and improve Core Web Vitals, crawlability, indexation, and overall site health.

  • Leverage SEO tools (e.g., Google Search Console, Adobe/GA, Screaming Frog, SEMrush, Ahrefs) to identify growth opportunities.

  • Track, analyze, and report on performance metrics including rankings, traffic, CTR, engagement, and ...

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