Job Description
Drive the end-to-end execution of A/B tests and personalisation campaigns, from ideation and hypothesis development to technical specification, implementation support, results analysis, and next-step recommendationsWork hands-on with Optimizely and Adobe Target to test hypotheses and measure impact against clearly defined KPIsUse GA4 and Contentsquare to analyse user behaviour, identify friction points, and generate data-driven optimisation insightsCollaborate closely with developers, UX designers, product owners, and project managers to ensure technical feasibility and alignment with business and market goalsAct as a strategic consultant and key contact for client stakeholders, adapting communication to different levels of experimentation maturityContribute to a large-scale, international experimentation and personalisation programme within a defined global governance frameworkEnsure ef...
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