Job Description

  • Drive the end-to-end execution of A/B tests and personalisation campaigns, from ideation and hypothesis development to technical specification, implementation support, results analysis, and next-step recommendations
  • Work hands-on with Optimizely and Adobe Target to test hypotheses and measure impact against clearly defined KPIs
  • Use GA4 and Contentsquare to analyse user behaviour, identify friction points, and generate data-driven optimisation insights
  • Collaborate closely with developers, UX designers, product owners, and project managers to ensure technical feasibility and alignment with business and market goals
  • Act as a strategic consultant and key contact for client stakeholders, adapting communication to different levels of experimentation maturity
  • Contribute to a large-scale, international experimentation and personalisation programme within a defined global governance framework
  • Ensure ef...
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