Senior Programmatic Activation Specialist

As the Senior Programmatic Activation Specialist, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day programmatic campaigns , with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital media ecosystem and key publisher partners. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization, providing ongoing performance reporting to maximize return on investment.

Responsibilities

• Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis tracking key media metrics and benchmarks to evaluate campaign performance.
• Managing programmatic campaigns, primarily leverag...