Staff Marketing Manager - CRO & Web Ops

As the Staff Marketing Manager - CRO & Web Ops, you'll be responsible for converting top of funnel traffic into paying customers by creating best-in-class digital experiences. You will own the web strategy, analyze the user journey to develop rich insights, and develop a comprehensive experimentation roadmap to optimize our conversion funnels. You are customer-obsessed, love to solve problems, and aren’t afraid to challenge the status quo.

Responsibilities

• Define and communicate a strategic roadmap for the CAN-LATAM QuickBooks & Mailchimp websites that aligns with business objectives, brand positioning, and customer lifecycles
• Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends.
• Develop and oversee an intake and prioritization process for re...