Job Description
Job Description
- Develop and execute comprehensive digital marketing strategies—including paid search (Google, Bing, shopping, app stores, AI search), display, and paid social—tailored to the unique needs of the used car sales industry
- Build and lead a high-performing team, establishing scalable processes and structures to enable seamless campaign execution, continual optimization, and effective knowledge sharing across all digital channels
- Identify, analyze, and strategically integrate relevant keywords and target audiences for search, display, and social campaigns to drive leads and sales
- Leverage robust feedback loops and data-driven insights across channels to refine targeting, optimize lead quality, and constantly improve cost-efficiency
- Conduct advanced cross-channel performance analysis to identify growth opportunities, maximize ROI, and clearly link campaign actions to outcomes
- Partnering with Tech and Data teams to improv...
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