TM CRM

Job Purpose

The purpose of TM CRM is to assist Head Digital CX in selecting, implementing, and driving the adoption of leading CRM platform(s) across businesses in Hindalco, to transform our sales effectiveness and customer experience. This role will be supportive in integrating CRM, Agentic Field Sales applications, B2B commerce functionalities and NPS platforms to enhance our customer interactions and business operations.

TM CRM is jointly responsible for implementing CRM platform(s) that improves customer engagement, retention, and value. This would involve coordinate with cross-functional teams, vendors and key stakeholders, internal and external to HIL, to ensure a unified approach to customer management. The TM CRM will oversee the implementation, upkeep and maintenance of CRM system(s) and enhance these to ensure it serves the company’s needs effectively, while driving measurable impact. 

The role combines deep technical expertise with strong o...