UM - Account Manager, Programmatic

TheAccountManager,Programmaticisresponsibleforresponsibleforcampaignsetup,taggingandoptimization.Theirgoalistoimprovethequalityandperformanceofourcampaigns.

Responsibilities

• Ensure effective setup of advertisers, lineitems (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
• Ensure campaign setup checklist is adhered to and provide final sign‑off/approval of campaign setup QA.
• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Generate DSP conversion and remarketing pixels.
• Generate campaign performance, delivery and site level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non brand safe sites, etc.) or opportunities (e.g. high performing placement...