Urgent: Fix Google Ads Conversion Tracking

Our Google Ads conversion tracking stopped working properly after recent funnel changes (updated Calendly link and adjustments to funnel steps).
We need an experienced Google Ads / GA4 / GTM tracking specialist — NOT a general media buyer.
This is a tracking and analytics implementation project.
Stack

• Webflow (website)

• Typeform

• Calendly

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Google Ads
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Goal
Restore proper conversion tracking so Google Ads can optimize correctly.
Primary Conversion (Critical)

• Calendly Scheduled Event (Booked Call)

• Must fire reliably as an event

• Must be visible in GA4

• Must be imported into Google Ads as a conversion

• Not just a button click — actual successful booking
Secondary Conversion

• Typeform submit (lead)

• Proper GA4 event tracking

• Optionally imported into Google Ads
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Scope of Work
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