ABX Marketing Manager

ABX Marketing Manager

Join the Okta for Developers team as a highly strategic and results-driven ABX Marketing Manager. In this role you will own, develop, and execute our Account‑Based Experience 1:few strategy for our most high‑value target accounts, acting as the critical link between Marketing and Sales to create personalized, multi‑channel experiences that drive engagement, accelerate pipeline, and generate measurable revenue growth.

Key Responsibilities

• Own the ABX 1:Few Program Strategy, developing, implementing, and managing comprehensive ABX programs for defined target account tiers in alignment with GTM strategy and revenue goals.
• Partner closely with regional marketers and sales to communicate program details, including target account lists, engagement goals, and sales‑ready definitions.
• Conduct in‑depth research on target accounts and key buyer personas to uncover pain points, business needs...