Accessories Manager

Job Purpose:

To lead the business development, sales, and profitability of the Accessories and Merchandise division for EV two-wheelers. The role involves developing product portfolios, dealer engagement, pricing, marketing strategies, and ensuring accessory fitment integration with EV models to enhance customer experience, personalization, and brand identity.

Key Responsibilities:

1. Business Strategy & Sales

• Drive sales and revenue growth for Genuine Accessories and Lifestyle Merchandise across dealer and digital channels.
• Formulate and execute sales plans aligned with EV model launches and after-sales lifecycle.
• Build business forecasts, analyze trends, and implement strategies to achieve sales targets.
• Identify and onboard channel partners and vendors for accessories and merchandise expansion.

2. Product Portfolio Management

A. EV Two-Wheeler Genuine Accessories

• Performance & Utility: Fast chargers, battery lock kits, mobile chargers, footrests, luggage carriers, side stands, center stands.
• Protection & Safety: Frame sliders, crash guards, side shields, seat covers, floor mats, handlebar guards.
• Styling & Comfort: Windscreens, alloy wheel caps, custom grips, backrests, seat cushions, foot pegs.
• Connectivity & Tech: GPS trackers, phone mounts, smart display covers, Bluetooth-enabled accessories.
• Vehicle-Specific Enhancements: Floorboard mats, rear-view mirror sets, number plate frames, EV branding decals.

B. Branded Merchandise

• Riding Gear: Helmets, jackets, gloves, knee guards.
• Lifestyle Apparel: T-shirts, hoodies, caps, raincoats, shoes.
• Collectibles & Utility: Keychains, mugs, bottles, bags, stickers, eco-friendly products, and limited-edition brand merchandise.

3. Dealer Network & Retail Operations

• Design and implement dealer programs for accessory and merchandise upselling.
• Ensure accessory display, inventory, and visual merchandising standards are maintained.
• Conduct regular dealer training for retail staff to enhance cross-selling and customer experience.
• Track fitment ratio per vehicle sold and increase attach rate of accessories.

4. Marketing & Brand Promotion

• Collaborate with the marketing team to create promotional campaigns for new launches and limited editions.
• Support digital commerce and OEM website integration for accessory & merchandise sales.
• Plan and execute pop-up stores, test ride events, and EV rallies to promote lifestyle merchandise.
• Develop catalogues, price lists, and promotional creatives for both physical and digital channels.

5. Supply Chain & Operations

• Coordinate with supply chain, vendors, and production to ensure timely product availability.
• Monitor inventory health, reorder levels, and ageing stocks at central and dealer warehouses.
• Work with the procurement team to localize and source sustainable EV accessories where possible.

6. Analysis & Reporting

• Track sales performance region-wise, model-wise, and product-wise.
• Analyze customer feedback and competitor benchmarking to optimize offerings.
• Present monthly business reviews and suggest actions for improving margin and turnover.

Skills & Competencies:

• Strong understanding of EV technology and ecosystem .
• Knowledge of accessory design, vendor management, and fitment standards .
• Proficiency in SAP B1 / ERP systems, Excel analytics, and MIS reporting .
• Excellent communication, negotiation, and dealer management skills.
• Passion for automotive lifestyle, brand building, and sustainability .

Educational Qualification:

• Graduate in Business / Engineering / Automotive; MBA preferred.

Experience Required:

• 8–10 years of experience in Accessories / Merchandise / Aftermarket Sales within EV, Automotive (2W/4W), or Consumer Lifestyle sector.
• Experience in OEM accessory planning, dealer network handling, and online retail management preferred.