Activation Manager Key Cities

RESPONSIBILITIES

With our consumer at the heart, your key focus will be

• Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
• Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
• Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
• Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
• With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
• Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross func...