Activation Manager Key cities

(Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.)

Responsibilities

• Execute implementation of the “Winning In” customer marketing strategy in KC.
• Building long‑term relationships with key strategic customers.
• Ownership of the A&P budget and tools allocated to the City.
• Responsible to coordinate and update bottom‑up plan worked with BM’s and aligned with Field Manager and Customer Marketing Managers.
• Ensure negotiation, definition and execution of tailor made visibilities and activations in Key Cities with perfect execution.
• BTL Agency Management: from briefing to execution.
• Evaluation of Activities developed in the City, M&E for Key Activities to ensure we continue with proven growth driver activities.
• Influence during IAP process to ensure resources and activities needed are covered during IAP ...