Ad Sales Manager (Performance Marketing)

Role Overview

We are looking for a Performance Ad Sales Manager to drive revenue by onboarding performance-focused advertisers and agencies. This role is highly data-driven and focuses on ROI, conversions, and scalable growth through CPC, CPA, and CPI-based advertising solutions.

Key Responsibilities

Client Onboarding & Growth

• Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps
• Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics
• Set up campaigns aligned to performance goals and scalability benchmarks

Client Servicing & Optimization

• Monitor daily campaign performance and proactively optimize for scale and efficiency
• Work closely with AdOps and analytics teams on tracking, attribution, and postbacks
• Identify underperforming funnels and recommend creative, targeting, or bid changes
• Maintain strong client retention through performance delivery

Revenue & Scale

• Achieve revenue through volume scaling and long-term advertiser retention
• Upsell high-performing traffic sources, premium placements, and exclusive inventory
• Build predictable revenue pipelines through repeat performance budgets

Performance Advertising Expertise

• Sell and manage CPC, CPA, CPI, and hybrid performance models
• Understand attribution tools, fraud prevention, and conversion tracking
• Stay updated with performance trends, privacy regulations, and tracking limitations

Key KPIs

• CPA/ROAS improvement
• Advertiser retention & budget scale
• Monthly revenue from performance campaigns
• Conversion volume & quality score

Required Skills & Qualifications

• Strong understanding of performance marketing and digital funnels
• Hands-on experience with performance KPIs and optimization
• Ability to analyze large datasets and make quick decisions
• Comfortable working in fast-paced, number-driven environments

Location

(Gurugram)

Experience

1- 2 years (performance marketing / ad tech)