Job Description
Overview
The purpose of our Ad-Tech Manager role is to own, manage, and optimize our advertising technology stack. This role sits at the intersection of marketing, data, and engineering, ensuring that ad platforms, tracking, attribution, and programmatic systems are implemented effectively to drive scalable growth and measurable performance.
Responsibilities- Own and manage the end-to-end ad-tech stack, including DSPs, SSPs, ad servers, CDPs, and analytics tools
- Lead implementation, configuration, and maintenance of ad platforms (e.g., Google Ad Manager, DV360, Meta, TikTok, programmatic tools)
- Ensure accurate tracking, attribution, and measurement across all paid media channels
- Partner with Marketing, Product, Data, and Engineering teams to align ad-tech capabilities with business goals
- Monitor platform performance, data quality, and system reliability
- Manage integrations between ad platforms, CRM, analytics, and...
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