Job Description

About the Role :


We are looking for a highly driven Ad Tech & Programmatic Operations professional to manage, optimize, and scale programmatic monetization across our digital publishing platforms at ABP Network. The candidate will play a critical role in maximizing revenue yield, managing SSP/DSP integrations, and ensuring seamless ad operations execution.


Key Responsibilities:


Programmatic Revenue & Yield Management

  • Manage and optimize programmatic revenue across Display, Video, Native, and Mobile inventory.
  • Work closely with SSP partners and demand sources to maximize fill rates and CPMs.
  • Monitor performance metrics including eCPM, fill rate, viewability, and revenue trends.
  • Implement yield optimization strategies such as floor price management, header bidding, and demand diversification.


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