Job Description

Support strategic decision-making by analyzing market trends & emerging technologies and contributing to the structuring of projects related to ADAS, Software & HMI in North America.


Responsibilities include but not limited to: 

  • Conducting Market Research and Identifying Emerging Trends In-depth analysis of automotive market shifts (electrification, connectivity, digital customer experience) using diverse sources: industry reports, trade shows, and international benchmarks
    Weak signals are translated into product opportunities or alerts on competitive threats
    Example: Creation of trend/value perception matrix to guide the design of next-generation in-car interfaces
  • Analyzing Technological Advancements in ADAS, Software, and Human Machine Interface Continuous monitoring of innovations in driver assistance, HMI (Human-Machine Interfaces), and connected services
    Evaluation of the maturity of technologies (e.g., L2+/L3 driving systems, voice ...

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