Job Description

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description:

Key responsibilities:

  • Develop programmatic advertising strategies in media plans, aligned with client briefing and business goals, and the company objectives.
  • Set up of the programmatic campaigns in the DSPs, ensuring proper configuration (budget, brand safety, viewability, etc) and targeting settings (audience segmentations, geo, devices).
  • Monitor campaign performance on a daily basis, making real-time adjustments to bids, budget allocation, and targeting to optimize results and achieve the planned goals.
  • Build and deliver end of campaign evaluations in which campaign performance data is translated into key learnings and next steps for the agency counterparts and the client.
  • Supports campaigns set up in...

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