Job Description
Company Description
Webello is a dynamic leader in digital marketing, headquartered in the heart of innovation. Specializing in creating customized digital strategies, the company leverages advanced technologies and creative insights to help brands grow and excel. Webello provides a range of services, including SEO, PPC, social media marketing, web and software development, and tailored branding solutions, ensuring businesses stand out in today’s competitive landscape. Our passionate team of skilled professionals consistently delivers exceptional results by prioritizing client success and innovation.
Experience in RTCDP implementation and management.
Required Successes: AEM / AEP / CDP and Target, end-to-end RTCDP implementations.
Position Summary:
A highly skilled and experienced Adobe RTCDP and Adobe Target Expert is sought to join the team. The ideal candidate will deeply understand RTCDP principles and technologies, with a strong focus on practical implementation and a proven ability to deliver successful outcomes. The RTCDP Expert will design, configure, and manage the RTCDP solution and implement personalisation activities on the web experience. This includes ensuring seamless data integration, profile unification, audience segmentation, and activation for personalised customer experiences. Expertise will be crucial in leveraging the platform to drive value for the business through data-driven insights and optimised customer journeys. 2–3 years of real hands-on experience on Adobe Experience Platform (AEP) with a total of 5–7 years overall experience, where the majority should be focused on AEM / AEP / CDP and/or Target.
Responsibilities:
Platform Expertise: Serve as the subject matter expert for the RTCDP, providing guidance and support to internal teams and stakeholders.
Implementation & Configuration: Design and implement RTCDP solutions, including dataschema creation, identity resolution, audience segmentation, and activation.
Data Integration: Ingest and transform data from various sources into the RTCDP, ensuringdata quality and adherence to data governance policies.
Profile Management: Configure and manage unified customer profiles by stitching dataacross multiple channels and touch points.
Audience Segmentation & Activation: Build and manage audience segments based oncustomer data and activate them to downstream systems for personalised experiences.
Data Governance & Compliance: Ensure adherence to data governance policies,privacy regulations, and security standards within the RTCDP.
API & SDK Utilisation: Leverage RTCDP APIs and SDKs to integrate data from variousapplication connectors and enable real-time updates.
Troubleshooting & Optimisation: Diagnose and resolve issues related to data ingestion,identity resolution, system performance, and data activation.
Collaboration: Work closely with cross-functional teams, including marketing,analytics, development, and IT, to ensure successful project delivery.
Best Practices: Share best practices and guide internal teams on how to effectively utilise the RTCDP.
Implementation: Deploy customer journeys and experience activities on Adobe Target.
Qualifications:
Bachelor’s degree in computer science, Data Engineering, Marketing Technology, or a related field.
Minimum 3 years of hands-on experience implementing and managing RTCDP solutions.
Proven record of successfully implementing at least two end-to-end RTCDP projects.
Strong knowledge of data modelling, data ingestion, and data transformation within a CDP environment.
Experience with identity resolution and audience segmentation in RTCDP.
Proficiency in data manipulation and integration using languages such as SQL, Python, or Java Script.
Familiarity with APIs, SDKs, and streaming data ingestion tools.
Experience with data governance frameworks and compliance regulations (e.g., GDPR, CCPA).
Excellent communication, interpersonal, and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.
Bonus Points:
Experience with Adobe Cloud Platform, especially around Adobe Experience Platform (AEM) and Adobe Target.
Experience in a consulting or agency environment with client-facing responsibilities.
Knowledge of related marketing technologies (e.g., marketing automation, analytics, personalisation platforms).
Experience with Adobe cloud technologies.
Webello is a dynamic leader in digital marketing, headquartered in the heart of innovation. Specializing in creating customized digital strategies, the company leverages advanced technologies and creative insights to help brands grow and excel. Webello provides a range of services, including SEO, PPC, social media marketing, web and software development, and tailored branding solutions, ensuring businesses stand out in today’s competitive landscape. Our passionate team of skilled professionals consistently delivers exceptional results by prioritizing client success and innovation.
Experience in RTCDP implementation and management.
Required Successes: AEM / AEP / CDP and Target, end-to-end RTCDP implementations.
Position Summary:
A highly skilled and experienced Adobe RTCDP and Adobe Target Expert is sought to join the team. The ideal candidate will deeply understand RTCDP principles and technologies, with a strong focus on practical implementation and a proven ability to deliver successful outcomes. The RTCDP Expert will design, configure, and manage the RTCDP solution and implement personalisation activities on the web experience. This includes ensuring seamless data integration, profile unification, audience segmentation, and activation for personalised customer experiences. Expertise will be crucial in leveraging the platform to drive value for the business through data-driven insights and optimised customer journeys. 2–3 years of real hands-on experience on Adobe Experience Platform (AEP) with a total of 5–7 years overall experience, where the majority should be focused on AEM / AEP / CDP and/or Target.
Responsibilities:
Platform Expertise: Serve as the subject matter expert for the RTCDP, providing guidance and support to internal teams and stakeholders.
Implementation & Configuration: Design and implement RTCDP solutions, including dataschema creation, identity resolution, audience segmentation, and activation.
Data Integration: Ingest and transform data from various sources into the RTCDP, ensuringdata quality and adherence to data governance policies.
Profile Management: Configure and manage unified customer profiles by stitching dataacross multiple channels and touch points.
Audience Segmentation & Activation: Build and manage audience segments based oncustomer data and activate them to downstream systems for personalised experiences.
Data Governance & Compliance: Ensure adherence to data governance policies,privacy regulations, and security standards within the RTCDP.
API & SDK Utilisation: Leverage RTCDP APIs and SDKs to integrate data from variousapplication connectors and enable real-time updates.
Troubleshooting & Optimisation: Diagnose and resolve issues related to data ingestion,identity resolution, system performance, and data activation.
Collaboration: Work closely with cross-functional teams, including marketing,analytics, development, and IT, to ensure successful project delivery.
Best Practices: Share best practices and guide internal teams on how to effectively utilise the RTCDP.
Implementation: Deploy customer journeys and experience activities on Adobe Target.
Qualifications:
Bachelor’s degree in computer science, Data Engineering, Marketing Technology, or a related field.
Minimum 3 years of hands-on experience implementing and managing RTCDP solutions.
Proven record of successfully implementing at least two end-to-end RTCDP projects.
Strong knowledge of data modelling, data ingestion, and data transformation within a CDP environment.
Experience with identity resolution and audience segmentation in RTCDP.
Proficiency in data manipulation and integration using languages such as SQL, Python, or Java Script.
Familiarity with APIs, SDKs, and streaming data ingestion tools.
Experience with data governance frameworks and compliance regulations (e.g., GDPR, CCPA).
Excellent communication, interpersonal, and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.
Bonus Points:
Experience with Adobe Cloud Platform, especially around Adobe Experience Platform (AEM) and Adobe Target.
Experience in a consulting or agency environment with client-facing responsibilities.
Knowledge of related marketing technologies (e.g., marketing automation, analytics, personalisation platforms).
Experience with Adobe cloud technologies.
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