Job Description
Overview
Role Title: Adobe Experience Platform (AEP / RTCDP) & Journey Optimizer (AJO) Technology Lead
ROLE PURPOSE
Own the end‑to‑end Adobe Experience Cloud activation for BFS Customer across:
- AJO: multi‑step journey orchestration with robust eligibility, arbitration, fatigue/fallback, and error handling
- CJA alignment: minimal viable data views and KPI scorecards to close the loop and optimize performance
- RTCDP audience readiness and activation to native destinations (delivery health ≥ 99% successful pushes)
- Identity survivorship/recency implemented and validated (join accuracy & profile merge quality)
- Journeys released on schedule (≥ 99% end‑to‑end delivery success) with measurable KPI uplift
- Governance adherence across BU waves: entry/exit gates passed; consent/approvals auditable
CORE RESPONSIBILITIES
A) Architecture & Governance (AEP/RTCDP)
- Def...
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