Adobe Launch/Analytics

The individual should have extensive experience in the design, build, implementation, and business value realisation of best-in-class Digital analytics & tag management tools in an enterprise environment. This would typically involve implementation of products like Adobe Analytics, Adobe Launch, etc. This role is both build and run of Digital Analytics & tag management tools and will require individual be certified in the respective expertise.

Strategic

Guide and shape the Digital analytics program comprising building & running Web & Mobile analytics, Mobile attribution, Customer journey analytics, Core measurement and reporting capability using best in class technologies, processes and frameworks

Create requirements for digital analytics, plan tag management approach and full release cycle

Act as key team member for Digital analytics initiatives and lead requirement gather workshops

Subject Matter Expertise