Adobe Target Developer

Job Description

We are looking for an experienced Adobe Target Developer (Offshore) to join our digital optimization and personalization team. The role focuses on implementing Adobe Target on Edge to deliver high-performance, personalized digital experiences while improving site speed and engagement for global audiences.

Key Responsibilities

• Implement Adobe Target on Edge to optimize content delivery and personalization at the edge, improving website performance and reducing load times.
• Manage and configure A/B tests, multivariate tests (MVT), and personalization campaigns using Adobe Target Standard and Target on Edge .
• Collaborate with Marketing, Product, and Development teams to design, implement, and optimize personalized digital experiences that enhance customer engagement.
• Optimize Target on Edge performance , ensuring seamless integration with existing web infrastructure and improved page load speed for global audiences.
• Troubleshoot and resolve issues related to edge-side implementations , ensuring compatibility across devices, browsers, and backend systems.
• Monitor, analyze, and report on key performance metrics (KPIs) using Adobe Analytics , and provide actionable recommendations for performance improvements.
• Stay up to date with new features and capabilities in Adobe Target and Target on Edge , ensuring adoption of the latest tools and best practices.

Mandatory Skills

• Adobe Target (Standard & Target on Edge)
• Adobe Target on Edge Implementation & Optimization
• A/B Testing, Multivariate Testing (MVT) & Personalization
• Adobe Analytics (KPI Tracking & Reporting)
• Edge-Side Architecture & Performance Optimization
• JavaScript, HTML, CSS
• Web Performance Optimization & Page Load Improvement
• Cross-Browser & Cross-Device Compatibility
• Troubleshooting & Debugging Edge Implementations
• Integration with Existing Web Infrastructure
• Strong collaboration skills with cross-functional teams