Job Description
We are looking for a performance-driven Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of lead generation, audience targeting, funnels, and conversion tracking, with a focus on delivering measurable business results.
Key Responsibilities
- Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
- Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
- Conduct audience research, create custom & lookalike audiences
- Optimize ads to improve CPL, CTR, ROAS, and lead quality
- Perform A/B testing on creatives, copies, audiences, and placements
- Monitor daily ad spend and scale winning campaigns
- Set up and manage Meta Pixel, Conversion API, Google Tag Manager
- Coordinate with design/content teams for ad creatives
- Analyze performance and share weekly/monthly reports with insights...
Key Responsibilities
- Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
- Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
- Conduct audience research, create custom & lookalike audiences
- Optimize ads to improve CPL, CTR, ROAS, and lead quality
- Perform A/B testing on creatives, copies, audiences, and placements
- Monitor daily ad spend and scale winning campaigns
- Set up and manage Meta Pixel, Conversion API, Google Tag Manager
- Coordinate with design/content teams for ad creatives
- Analyze performance and share weekly/monthly reports with insights...
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