Ads Operation Specialist

Overview

We are seeking a data-sensitive and results-driven Performance Marketing Specialist. You will be responsible for managing the company's advertising campaigns. The core of this role is to continuously enhance ad performance through precise data analysis, ongoing creative optimization, and strategic adjustments, ultimately achieving user growth and business objectives.

Responsibilities

• Ad Creative Strategy: Develop, test, and optimize ad creatives and materials (including images, videos, etc.) to ensure they effectively attract the target audience.
• Data Monitoring & Analysis: Monitor daily campaign metrics (e.g., impressions, clicks, conversions, cost), conduct in-depth analysis to identify issues and uncover growth opportunities.
• Campaign Optimization: Based on data insights, quickly adjust campaign strategies, including but not limited to audience targeting, bidding strategies, and budget allocation, to continuously improve...