Job Description

Roles & Responsibilities – Ad Operations Executive (Mobile Campaigns)

  • Manage end-to-end execution of mobile advertising campaigns across platforms such as Google Ads, Meta, programmatic DSPs, ad networks, and OEM inventory
  • Set up, traffic, monitor, and optimize mobile campaigns including app install, app engagement, lead generation, and performance-based campaigns
  • Coordinate with sales, account management, and creative teams to ensure accurate campaign setup as per client requirements
  • Implement and manage mobile tracking using MMPs (AppsFlyer, Adjust, Branch, Firebase, etc.) and ensure proper attribution and deep linking
  • Monitor campaign performance daily (CTR, CPI, CPA, ROAS, retention, fraud signals) and proactively optimize for better results
  • Troubleshoot delivery, tracking, attribution, and billing discrepancies across ad platforms and third-party tools
  • Ensure creatives meet mobile platform specifications ...

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