Advertising Sales Manager

CREX is one of India’s largest and fastest-growing cricket platforms, delivering real-time scores, ball-by-ball commentary, match insights, and fan engagement at a massive scale. With 100+ million installs, 16+ million monthly active users, and peak daily active users of ~9.6 million. CREX commands attention during high-impact cricket moments, including the IPL, ICC events, and bilateral series. For advertisers, CREX offers premium access to one of the most engaged sports audiences in India.

Role Overview

The Manager – Ad Sales will be responsible for driving large-scale advertising partnerships across digital and offline properties from a media owner’s perspective. This role requires an individual who has personally managed and delivered ₹5 Cr+ in annual business and can independently close strategic, high-value brand and agency deals.

Key Responsibility Areas

Revenue Ownership & Business Scale

• Independently manage and grow a portfolio of advertisers and agencies with ₹5 Cr+ annual business responsibility.
• Drive monetisation across CREX’s advertising inventory during the IPL, World Cups, T20 leagues, and marquee series.
• Structure large-ticket brand partnerships, including seasonal buys, sponsorships, and custom integrations.

Build & Scale the Ad Sales Team

• Hire, train, and manage a high-calibre ad sales team.
• Set clear targets, incentives, and performance metrics.
• Build a strong sales culture focused on consultative selling. Not inventory dumping.
• Mentor team members to grow into senior sales leaders.

Brand & Agency Engagement

• Build strong relationships with CMOs, Brand Heads, Marketing Directors, and Media Planners.
• Engage with media and digital agencies to position CREX as a preferred cricket advertising platform.
• Handle senior-level budget, pricing, and partnership discussions.

Sales Strategy & Deal Closure

• Lead the full sales cycle from prospecting to deal closure and renewals.
• Create customised advertising solutions aligned with brand objectives.
• Coordinate with internal product and operations teams for seamless campaign execution.

Market & Category Understanding

• Demonstrate a strong understanding of digital advertising and sports marketing.
• Track advertiser spends trends across FMCG, FinTech, Auto, E-commerce, Telecom, and Gaming categories.
• Monitor competitor platforms, offerings, and pricing.

Required Experience & Skills

• 5+ years of experience in digital or offline media ad sales.
• Experience working on the media owner, publisher, or platform side.
• Proven track record of managing ₹5 Cr+ in advertiser business.
• Strong agency and brand network.
• Excellent presentation, negotiation, and communication skills.
• Ability to build a strong sales culture focused on consultative selling rather than inventory dumping.

Why Join CREX?

• Access to one of India’s largest and most engaged cricket audiences.
• Opportunity to work on marquee tournaments and premium brand integrations.
• High-ownership role with direct and visible business impact.