Advisor, Marketing Reporting Analytics

Overview
About Business Unit:
Relied upon by leaders, associates and various verticals within Epsilon, the marketing team plays a key role in shaping our outcome-focused business culture. They devise solutions and provide insights that help keep our business on track, by collaborating and communicating with other teams. Empowered with an excellent ERP and forecasting system, this team of trusted partners support Epsilon India's day-to-day requirements and long-term business goals.

The
Marketing Analytics and Reporting role plays an integral role in the planning, development, and execution of Epsilon's marketing campaign reporting capabilities. This role will be an integral part of a team chartered with enhancing marketing performance through measurement and developing actionable insights. A critical aspect of this role is deep expertise in
Salesforce Analytics-leveraging the platform's full capabilities to deliver actionable insights that shape marketing strategy.

This individual will lead the development of integrated reports, campaign performance tracking, and insights delivery using Salesforce and other analytics tools. The ideal candidate will bring a blend of marketing savvy, analytical competence, and technical Salesforce knowledge to guide data-driven decision-making across Epsilon's marketing organization.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Demonstrate a strong ability to use Salesforce data to deliver insights and communicate recommendations to collaborators across multiple leadership levels
• Identify gaps or inefficiencies in Salesforce data and develop solutions for better reporting and governance.
• Leverage Salesforce CRM and Salesforce Analytics (Tableau CRM/CRM Analytics) to design, build and maintain custom reports and dashboards
• Implementing a measurement planning process that outlines campaign objectives, tracks metrics that measure success, and identify areas of focus
• Create reports to evaluate campaign performance, including those completed with third-party vendors.
• Help manage lead tracking and ROI measurement within Salesforce
• Implement and grow automation and dashboard capabilities
• Collaborate with both front-line marketers and senior leaders
• Additional responsibilities as assigned

Qualifications

• 10+ years professional work experience in analytics that demonstrates increasing responsibilities and results. Digital marketing a plus.
• Proficient knowledge of Salesforce including standard processes, methodologies, data extraction and reporting capabilities
• Experience with digital campaign measurement and optimization
• Comfortable working with large datasets, data cleansing, and visualization guidelines.
• Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization. Enjoy working independently as well as on a team.
• The ability to project manage with remote contributors and partners efficiently and effectively.
• Resourceful, results oriented and collaborative teammate with good follow through capabilities.
• Enthusiastic self-starter; ability to be flexible and multi-task.
• A working knowledge of analytic tools (reporting systems, dashboards, automation)
• Applicable industry knowledge (media, advertising, tech, etc.).
• Strong proficiency in MS Office, especially PowerPoint and Excel

Additional Information
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation-shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer.
Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.